Finished in warm grey over black, this is the machine that rewrote what an SUV was allowed to be — a 4.0-litre twin-turbo V8 making 641 horsepower, hurling five seats and their luggage to 60 mph in 3.6 seconds. Air suspension drops it into a low crouch on the highway and lifts it clear of a snowbank on the way home.

The Urus is the Lamborghini you can genuinely use every day of the year. Carbon-ceramic brakes and all-wheel drive make the pace trustworthy; the hexagonal cabin and the badge on the nose make sure nobody mistakes it for anything else in the valet line.